What Makes FIRE So Special?
We believe FIRE is a game-changer, standing out as the undisputed boss with relentless exfoliation and libido boosting ingredients and scent. Free from masculinity-killing estrogenic ingredients, it hones your raw power with every wash.
Feeling the heat yet? Read on below to learn more about our handcrafted soap, boosted for the man on his unyielding quest for excellence.
Scent Amplifiers
Cinnamon’s aroma is known to help trigger the release of hormones that foster an increased sex drive. Not only that, but a study in the US found that just smelling Cinnamon can charge up your brainpower, sharpening your memory, spacial cognition, and visual awareness.
Orange and Clove work together to magnify the effects of Cinnamon.
Ginger has been used as an aphrodisiac throughout history. It’s used in Chinese traditional medicine to pump up circulation and lend a hand in combating erectile dysfunction.
Yohimbe
Emerging from the deep jungles of West and Central Africa, Yohimbe is a no-nonsense counterpunch to sexual dysfunction—it's an old-school aphrodisiac that comes out swinging.
Yohimbe also fires up your metabolic engine to pulverize those fat reserves, and can help regulate your mood as well.
When applied topically, it combats external pollutants and sun damage—a recipe for better texture and vitality, defending your rugged allure to the very end.
Annatto Seed
Annatto Seed—packed with natural antioxidants, offers a wealth of carotenoids and flavonoids that wage a war against age-accelerating free radicals.
The outcome? Healthier, more robust, younger-looking skin that results in decreased wrinkles.
Beta-carotene, the precursor to vitamin A, dominates cell repair and growth—crushing any challenges your skin faces from brutal workouts or weather exposure. Believed to prevent UV-induced DNA mutation, it unleashes an unparalleled level of resilience and radiance in your skin.
Tumeric
From the soul of India, Tumeric’s secret lies in an ally named Curcumin, a natural bioactive compound that helps to increase the production of antioxidants.
The result? It fights free radicals, those microscopic villains hellbent on aging your skin before its time. It can also help reduce dark spots and hyperpigmentation by regulating your skin's melanin production.
Your face bears the brunt of life's trials and tribulations—stress, lack of sleep, even that cigar or whiskey you enjoy. Turmeric in our soap is the reset button, wiping the slate clean and restoring your skin's fine balance.
Pumice
Born from volcanic fervor, Pumice brings to bear the elemental strength of fire to sculpt your skin.
With its gritty might, Pumice is an strong, natural exfoliator that removes dead skin cells and ingrained dirt from the surface of the skin. This is the highest level of exfoliation offered in our soaps.
It’s the abrasive nature of Pumice that boosts the ability of our soap to provide a thorough, deep clean. It works well for different skin types and is especially effective for a man’s tough skin.
Pumice goes beyond the surface and gives you a victory over dull, aging skin.
Red Clay
Red clay's armed to the teeth with micronutrients like phosphorus and magnesium, amping up blood vessel microcirculation to ignite a killer complexion. Trust it to have your back for a full-scale detox of impurities and pollutants.
In FIRE, Red Clay works in concert with Pumice to deeply exfoliate, revealing fresh, radiant, youthful skin.
But Red Clay also knows the art of finesse: helping to sooth irritation and calming redness─proving that sophistication isn't brute force alone. Take charge, but stay suave.